B Stories: The “B” stands for Brands, Business, and Beyond, reflecting the channel’s core focus on unravelling stories that shape the business ecosystem. It captures the essence of diving into the lesser-known, yet impactful narratives behind Tamil Nadu’s/South’s iconic brands, startups, and financial growth. With a storytelling approach, B Stories aims to inspire, inform, and connect Tamil audiences with the dynamic world of commerce in an engaging and relatable way.